Customer Character Designs
Pure Retirement, financial services, 2023
Brief: To create a library of male and female character designs to be used on the company website/ in print media. Age ranges from 30's- 60's, diverse range of ethnicities. Colour scheme should reflect brand colours (magenta and light/ navy blue), designs should be friendly and inviting but keep the age range of the target audience in mind.
Young female customer vector art
Older female customer vector art
Older male customer vector art
Older male customer vector art
Mobility aid vector art
Mobility aid vector art
Female customer concept exploration
Young customer turnaround sheet
60 year old female customer turnaround sheet
70 year old female customer turnaround sheet
80 year old female customer turnaround sheet
50 year old male customer turnaround sheet
60 year old male customer turnaround sheet